There are endless
choices when it comes to buying homes. Where some flats in BKC offer a
unique set of amenities, another offers uniquely designed configurations. But
in the end, all homes differ. Though, there still are many people who see
premium and luxury homes within the same bracket when in actuality, they aren’t
the same. The confusion is understandable what with the presence of advance
features in both premium and luxury residential properties.
Premium homes are
properties that cater to a niche target audience. These homes are mostly
equipped with distinct features that may not be found elsewhere. One such
example is the laundromat in Omkar Vive, one of the residential projects in
BKC by Omkar Realtors.
Luxury homes,
though, go beyond the high-end bracket. These homes are exclusively only for
those who can afford a great deal of luxury. Usually, the number of buyers is pretty
low. Such residential projects may have the same features but they’re far more
elaborate and ornate.
Here’s a table
below that shows more distinguishability:
Aspects
|
Luxury projects
|
Premium projects
|
Target audience
|
The percentage of TG is lower as only a
selective number of people can afford such properties
|
The TG mostly comprises
only those who dabble into niche and unique features
|
Communication
|
Polished language and
elegant images are usually used to share project information
|
It’s a very selective
communication. The information will have a tone that will appeal specially to
them.
|
Price
|
Because of the features of
the homes and even the reputation of the brand, the prices are exorbitant
|
Though not highly
expensive, it is few notches higher that compact residences.
|
Whether
they’re premium 2 BHK flats in BKC or luxury duplexes in Worli, Mumbai’s
real estate is a trichotomy of compact, premium and luxury homes. And since
Mumbai is one the major cities of a diverse and metropolitan populous, it’s a
great thing, since there are homes for everyone.
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